Wildcats & iHeartMedia Los Angeles announce multi-platform partnership
The XFL Los Angeles Wildcats and iHeartMedia Los Angeles are pleased to announce a new multi-platform promotional partnership ahead of the team’s 2020 season.
The Wildcats' home opener kicks off on Sunday, Feb. 16 at Dignity Health Sports Park in Carson at 12p PT.
iHeartMedia Los Angeles' brands, stations and talent including AM 570, REAL 92.3 and KIIS FM are set to participate with the team in gameday and community events, and promotional activities across its platforms.
"We are thrilled to be partnering with iHeartMedia and its incredible slate of talent as we enter the first season of Wildcats football," said Wildcats President Heather Brooks Karatz. "iHeartMedia is not only ingrained in the Los Angeles community through its wide-reach, but also through its commitment to diverse programming. Our fans are at the core of everything we do and iHeartMedia helps us reach and build a new fanbase throughout Los Angeles."
Fans can expect to see Louie G from REAL 92.3’s Big Boy’s Neighborhood as the in-stadium host throughout each game and hear music and entertainment from REAL 92.3’s DJ Bella during the season.
"I'm super excited to be a part of the LA Wildcats family for their 2020 season at Dignity Health Sports Park," said Louie G. "When it was first announced that LA was getting a team, I was pumped up and curious on how it was all going to be executed. I knew that this would be a team that would be built from the ground up. Now seeing it unfold, it is exactly what I pictured. I'm happy to be the in-stadium host and bring my passion to the fans on gameday."
The partnership includes on-air support through Wildcats interviews, giveaways and sweepstakes. Additionally, iHeartMedia Los Angeles talent will be front and center in the Wildcats gameday experience starting with the first home game against the Dallas Renegades. iHeartMedia Los Angeles’ various stations and talent will rotate each week, beginning with REAL 92.3.
"It’s a very exciting time as LA continues to emerge as the preeminent sports city in the country," said Don Martin, SVP Sports Los Angeles/SVP Premiere Sports (Fox Sports Radio Network). "The Wildcats and the XFL are the newest addition to LA’s vibrant sports scene and we are excited to team up with our TV partner Fox Sports and present the Wildcats and the XFL to the City of Los Angeles. Los Angeles let’s get this party started!"
iHeartMedia will also activate at the Wildcats’ pre-game FanFest, which is located at Dignity Health Sports Park. Featured iHeart Los Angeles talent will host the FanFest each week, and provide music and giveaways beginning three hours prior to kickoff (February 16 game FanFest opens at 9am).
"iHeartMedia is going to bring the party to our gameday," continued Karatz. "We look forward to working with America’s Number One Audio Company to make these key elements of gameday unique for Wildcats fans."