Football is football and we love football. It is not to be messed with too much, as it works. But, we believe that there is room for some tweaks. Some adjustments. Ways to make it a bit faster. Less Stall, More Ball. Reimagining the game doesn’t mean we’re changing the basics: You’ll still see 11 vs. 11 football we all know and love. You will see it played on a 100 yard field with 10 yard end zones. You will see players fight every play, 4 downs at a time. But, XFL football will focus on four core areas of refresh. We plan to minimize idle time and speed up game time. We will increase on-field action. We are going to create in-game rhythm and flow. And we are going to use tech and insight to improve player safety, wherever possible. No easy task, but we are IN.


You don’t accomplish anything in football unless you work hard, and as a team. In that vein, Commissioner Luck has tapped many of football’s most elite minds and luminaries for their input and recommendations, convening multiple meetings of his Football Reimagined Committee (FRC) to get down to the business of reimagining football. We are having conversations with Super Bowl coaches, legendary athletes, and sports-medicine and technology brainiacs. Through their guidance, advice, our extensive research, and live testing, we can and will produce a faster, entertaining brand of football.


Faster, with more plays, less stall, fewer interruptions and no gimmicks. We’re sifting through the thousands of suggestions and recommendations we’ve received from fans, players, coaches and experts on ways to improve the game. Bottom line: every element of the game is under review to see where we can make improvements. We are already field-testing each potential change and if we approve it, you will see it. If not, it’s trash.

Friends of Football

Two-time Super Bowl Champion Jim Caldwell has been a part of building some of the best quarterbacks in the modern era. He mentored Peyton Manning from 2002-2010 as a QB coach, offensive coordinator, and a head coach.

Jim Caldwell

Former NFL Head Coach (Colts & Lions)

Both an NFL Coach and Player John Fox has coached some of the most exciting offensive and defensive teams. In 2013 he coached Peyton Manning to 5,477 yards and 55 touchdowns. In 2011 his Broncos team was #1 in rushing yards and #3 in sacks.

John Fox

Former NFL Head Coach (Panthers, Broncos, Bears)

As a Heisman Trophy winner, Grey Cup Champion, NFL superstar, and USFL standout, nobody has been around the wide range of football like Doug.

Doug Flutie

Former NFL, CFL & USFL QB, NBC/NBCSN Analyst

Both as an athlete and an executive, Donna was instrumental in the growth of the PGA and the WNBA. Donna served as the Senior Vice President of the PGA through the height of the Tiger Woods phenomenon and then took over the head of the WNBA in 2005.

Donna Orender

President WNBA 2005-2010

Long-time media executive John Kosner spent 20 years at ESPN. John was the head of ESPN.com and led the changing tide of online sports journalism.

John Kosner

President of Kosner Media, 20-Year ESPN Veteran

Kevin is a leader in the NFL’s Head, Neck and Spine committee. He is the Dean of the College of Arts and Sciences at University of North Carolina and is the Director of the Matthew Gfeller Sport-Related Traumatic Brain Injury Research Center.

Kevin Guskiewicz

Member NFL Head, Neck & Spine Committee, Dean of Arts and Science UNC